When it comes to white label software, it allows just about anyone to try their luck with an online casino business and you won't need a large amount of cash behind you to set one up either this is one of the main reasons why there are so many online gambling businesses to choose from.
The third party is then solely responsible for the marketing for that casino brand, but this may come with no support or management - depending on the deal. Experienced developers within the iGaming industry set up the white label, who then sell it onto a third party. White labels are a common online franchise and seem to be the perfect way to start an online casino business. The term is referring to a service or a product produced by a company, which is then supplied wholesale to another company, which in turn, sees the product being re-branded as their own - with both parties then taking a cut.
In the online gambling industry, the term ' white label' is brandished around.
